(CNN) – Walk down any street in Vietnam and it quickly becomes apparent this is a country that’s crazy about coffee.
From people sipping and sitting on low plastic stools on the sidewalk while gossiping with friends, to those who prefer the pricier, hipster-style cafes popping up around Ho Chi Minh City and Hanoi, the need for caffeine is inescapable.
Everyone at Hanoi’s humble Cafe Giang however, is after something more than just a caffeine fix.
There’ve come for “cà phê trúng,” or egg coffee, a Hanoi specialty in which a creamy soft, meringue-like egg white foam is perched on dense Vietnamese coffee.
While venues across the city now serve it, this cafe claims to have invented it.
There are hot and cold versions.
The former is served as a a yellow concoction in a small glass. It’s consumed with a spoon and tastes almost like a coffee flavored ice cream — more like a dessert than coffee.
The hot version comes resting in a small dish of hot water to maintain its temperature. The strong coffee taste at the bottom of the cup seeps through the egg — the yellow layer on top — and is quite thick and sweet, though not sickly.
A family secret
Cafe Giang is packed on both levels and in the center of the premises, at the bridge between the lower and upper levels, sits Nguyen Van Dao, keeping track of the plentiful orders in a large notebook and giving orders to those serving.
Behind him, there’s a modest, open-plan kitchen where a modern, red mixing machine is whirring constantly, whisking up eggs and other parts of the recipe.
Van Dao visibly swells with pride when asked about the cafe’s most famous drink.
He says it was his father, Nguyen Van Giang who invented the recipe while working as a bartender at the Sofitel Legend Metropole Hotel in 1946.
At the time, there was a shortage of fresh milk in the country so whisked egg yolk was used as a substitute.
“All the foreigners and the Vietnamese in the hotel liked it,” says Van Dao. “So he decided to leave the hotel to start selling egg coffee and create his own brand.”
When pushed on the recipe Van Dao begins listing the ingredients while counting on his fingers.
“Egg, condensed milk, coffee powder, some butter, some cheese… but I can’t tell you everything, it’s a secret recipe” he chuckles.
“I’ve never had a client not like it”
Mark Lowerson, who runs Street Eats Hanoi, takes tourists from all over the globe on food tours and says egg coffee always goes down well.
“For the vast majority of our clients, the egg coffee experience is a revelation” he says.
“The wow factor is high. When I start describing it, they can’t put two and two together. ‘Egg’ and ‘coffee’, together? It’s pretty hard to get a coherent image of those two ingredients in a cup together. It’s always fun.
“I’ve never had a client not like it. Most devour it and swear they’re coming back for one every day they’re in Hanoi. Even people who are not normally coffee drinkers can be surprised.
That said, he admits some people find it too rich to finish.
“It is a very decadent way to get a caffeine hit, let’s face it.”
Vietnamese coffee culture
Influenced by the Chinese, who ruled the country for 1,000 years, traditionally Vietnam was a tea-drinking nation.
So what makes coffee so popular today?
“I can’t really answer that with complete confidence, but I do believe it started with French influence, which makes sense given the popularity of bread and cheese,” says Will Frith, a specialty coffee consultant who has worked in Dalat in the central highlands of Vietnam.
“The French introduced coffee to Vietnam, mainly as a way to supply their own colonial expat populations. As Vietnam became influenced by other economic forces and collaborators from Europe — the French in 1860s through the early 20th century and the Germans mid-century, which opened them up to instant coffee production — coffee started to make its way into cities, where popularity has increased ever since.”
Nowadays coffee culture is very much entwined in Vietnamese life.
“The older generation prefer to sit at sidewalk cafes, smoke cigarettes and socialize,” explains Frith. “Many will sip on coffee all day long.
“The younger generation is into the more European-influenced cafe experience, going out to be seen in cafes and to socialize with friends. Many of these cafes are decorated like discotheques, with loud club music to match.”
As for some of the new coffee trends in Vietnam, Frith says there’s a growing interest in all things natural and specialty.
“Hand-crafted goods, elegant presentation and novel experiences are sought after and specialty cafes are popping up all over Ho Chi Minh City, with other cities also starting to see a little activity in this segment,” he says.
“Anything mixed or blended with milk and sugar will find an enthusiastic audience.”
Something that Cafe Giang’s Van Dao knows all too well.
“I feel very honored and happy to have so many tourists come here and know our brand,” he says, motioning to his packed cafe full of both locals and tourists.
So what makes his egg coffee stand out from the others offering the same drink across the capital?
“The difference is in the recipe,” he says, matter-of-factly.
“Many others have tried to copy it but the taste is just not the same.”
Other Hanoi cafes to get an egg coffee fix
Owned by Mr Van Dao’s sister, this is perhaps the second best place in Hanoi to savor some cà phê trúng and features views of Hoan Kiem lake.
13 Dinh Tien Hoang, Hoan Kiem, Hanoi; +84 (0)4 3824 2960
Selling Fair Trade coffee by utilizing farmers co-operatives from regions throughout Vietnam to provide poor farmers with better working conditions and incomes, Oriberry has two locations in the city.
25 Xuan Dieu, Tay Ho, Hanoi; +84 (0)4 6275 8669
36 Au trieu, Hoan Kiem, Hanoi; +84 (0)4 6275 8669
Quirkily decorated, this cafe/bar with an underground vibe draws mostly a local crowd and serves great coffee and drinks.
2nd Floor, No.1, Ta Hien Street, Hoan Kiem, Hanoi; +84 (0)98 453 03 82
Set in a gorgeous colonial mansion, Loading T is perhaps one of the most charming spots to grab a cup of coffee in the city.
2nd Floor, 8 Chan Cam, Hang Trong, Hoan Kiem, Hanoi; +84 122 786 8686
This feature was published on CNN